Cadence Talks Webinars

Sign-up to attend our free upcoming webinars where we cover the latest market trends, hot industry topics and more. Missed one? Don’t worry, you can catch-up on demand below.

Your Route to Effective B2G Marketing | Part 1: Know Your Audience

Wednesday 27 October at 11am

With the public sector spending £290Bn on goods, works and services each year, there’s never been a better time to engage the B2G marketplace. But engagement is easier said than done. How do you differentiate your business, build brand awareness and generate actionable leads in one of the UK’s most diverse and competitive marketplaces?

With collaboration in mind, Cadence Marketing – a BiP Solutions service – is launching the first in a three-part web series mapping out your route to effective B2G marketing. Join Cadence’s senior marketeers for insights into:

  • The public sector landscape – what does the opportunity look like and how is it evolving?
  • How to understand, identify and target senior decision makers and their influencers
  • The pivotal role data plays in supporting your B2G success

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Your Route to Effective B2G Marketing | Part 2: reach Your Audience

Wednesday 24 November at 11am

With the public sector spending £290Bn on goods, works and services each year, there’s never been a better time to engage the B2G marketplace. But success relies on reaching out to the right decision makers at the right time, and with relevant content that speaks to their specific requirements. It’s a significant hurdle – but the answer is all in the data.

Cadence Marketing – a BiP Solutions service – is launching the second in a three-part web series mapping out your route to effective B2G marketing. Join Cadence’s senior marketeers on Wednesday 24 November (11am) for insights into:

  • Proven methods of reaching the right public sector decision makers
  • The key to B2G success – why data is the differentiator
  • How to maintain compliance in the rapidly evolving data landscape

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Your Route to Effective B2G Marketing | Part 3: Engage Your Audience

Wednesday 19 January at 11am

With the public sector spending £290Bn on goods, works and services each year, there’s never been a better time to engage the B2G marketplace. You’ve pinpointed your audience and perfected your reach, but success now relies on leveraging relevant content that demonstrates your capabilities. Where do you begin, and what content is the public sector most receptive to?

To answer these questions, Cadence Marketing – a BiP Solutions service – is launching the final in a three-part web series mapping out your route to effective B2G marketing. Join Cadence’s senior marketeers on Wednesday 19 January 2022 (11am) for insights into:

  • Which kinds of content work best in the public sector marketplace
  • How to leverage webinars, email campaigns and market research
  • B2G success stories for some of the UK’s most recognisable brands

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On-demand Webinars

Early Engagement in Health

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Lessons learned from 2020 and preparing for 2021

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After the EU – What we Know, What we Don’t and What we’re Hoping For

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COVID-19: The changing shape of the public sector and the supplier opportunity – PART 2

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COVID-19: The changing shape of the public sector and the supplier opportunity – PART 1

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What is Social Value and is it Deliverable?

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Getting Ready for Brexit: What Changes could Procurement face?

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Getting Ready For Brexit – Procurement Challenges and Opportunities in a post EU future

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Early Engagement in Local Government

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