Driving 50 senior public sector attendees and a £200k deal for Acquia from online event




Trusted by one-in-four Fortune 100 companies, Acquia is a leading provider of digital experience platforms. But when looking for opportunities in the lucrative public sector marketplace, they came to Cadence Marketing.


The Problem

With limited B2G experience, Acquia was unsure how best to target and engage public sector decision-makers and position themselves as a thought leader for local and central government.



Cadence Marketing proposed an online event to showcase the value of Acquia’s proposition to prospective buyers. Combining B2G experience with pitch-perfect positioning and key public sector connections, Cadence Marketing engaged with senior IT stakeholders to drive registrations for the event.



Acquia’s partnership with Cadence Marketing resulted in:

  • 50 senior IT webinar delegates
  • Actionable, sales-ready leads
  • £200k requirement discovery
  • Client continuing to run monthly campaigns with Cadence Marketing


Summing up the project, Zhenya Thornhill, Senior Partner Marketing Manager at Acquia said:

“Using their expertise, Cadence Marketing generated more than 50 registrations from key, target organisations providing our sales team with several pre-qualified, high opportunity meetings we would never have found organically. A near term requirement at over £200k converted as a consequence.”