196 webinar registrations spells public sector triumph for SGS




Leading inspection, verification and certification company SGS partnered with Cadence Marketing to boost public sector engagement in the cyber security, compliance and sustainability space. 


The Problem

SGS found themselves in need of an experienced public sector marketing partner to bring their certification services to a wider audience. Having hosted their own webinars previously the firm wanted to take engagement to the next level. By extending their reach further, Cadence Marketing helped them to gain access to a researched community of buyers as part of their growth and investment strategy. 



Cadence Marketing created and delivered a tailored webinar for SGS in March 2021. We built a bespoke registration page and crafted personalised email campaigns to drive-up registrations. Cadence Marketing hosted the webinar and live Q&A as an independent moderator as well as recording and editing the footage. Finally, our expert design team built a gated registration page to promote the webinar as an on-demand asset to a wider audience.



The SGS campaign achieved:

  • 196 webinar registrations
  • 91 webinar attendees
  • 27 on-demand webinar downloads
  • 15 new client meetings booked off the back of the webinar 
  • A deal worth £10k that SGS sees as an opening to further revenue and a solid ROI


Marketing Manager, Lesley Pilbeam, said: “The results speak for themselves. In the 15 follow-up meetings contacts gained valuable insights and guidance from our team of experts. One new customer deal closed within four weeks and we have more opportunities in our pipeline. We’re now planning the follow-up digital roundtable with Cadence Marketing and we’re very excited to be able to support the sector with this second part of the campaign.