Quality, Precise, B2B Databases

We manage and maintain databases and communities that span the length and breadth of the UK’s public, private and charity sectors. Our databases and communities are available to support the digital marketing needs and lead generation requirements of our customers. Having said that, we do practise what we preach…

Scale and Scope

B2B Content Marketing 

As a B2B content marketing agency, we need to make sure that all of our managed campaign services have the best chance to fly and succeed. After all, we don’t want to waste the time, passion and effort we put into creating great B2B marketing content.

So, believe it or not, we are actually the primary users of our own databases. With that in mind, we don’t just say it, we live it. Our business depends on it. All our databases are updated in ‘real time’, so you can be confident our data is up to date, accurate and relevant for your needs.  

 

Built for Lead Generation

We focus our research activities on hand-researching B2B contacts who make or influence decision-making processes in a business. This makes the databases perfect for delivering a range of performance-led content marketing services. In practice, this means our databases are designed and built to support effective lead generation. We only source great B2B contacts – key decision makers who hold the budget strings.

Our databases and communities are designed and created to facilitate effective B2B marketing. What does that mean in our world? Digital marketing. Therefore, it’s critical that our databases contain only complete and correct information. This includes an accurate email address for each and every record.

 

Doesn’t have to be difficult

We know how difficult it can be to find exactly what you’re looking for. With that mind, we’ve tried to make life a little easier. We all know that there are some weird and wonderful different job titles out there. Whilst we’re pro individuality, we’re definitely against missing opportunity. Our response? The job function. We group together like-minded people into 120 different buckets. This means we’re not missing relevant people because we’ve considered the hundreds of iterations of the same job title.

Our data sources are specifically designed to support an intelligent approach to B2B push-based email marketing.

Our Databases

Ingenium

The UK’s largest and most accurate public sector contact database, containing every decision maker and influencer in granular detail. Purpose-built by B2B marketing experts with a true understanding of the public sector, Ingenium helps to facilitate only the most actionable push-based response. At a moment’s notice, Ingenium can provide a detailed cross-section of any public sector audience. It’s the gold standard in B2B public sector contact data.

So, whether you’ve got marketing content designed and ready to roll for Government, Education or Health, we’ve got you covered. Because we’re a B2B content marketing agency at heart, we get how email marketing works. That means we completely understand how annoying it is if a rogue email address hasn’t been updated, which stops you sharing your content. Why go through the pain of creating, proofing and designing high-quality content that then doesn’t get read? The quality of the data is every bit as important as the quality of the message. That has been one of our bedrock principles since day one.

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Opus

The premier private sector contact database, containing only ‘mid-market’ and ‘enterprise’ scale UK-registered companies. Built from the ground up, by applying the same philosophy as Ingenium of hand-researched accurate decision maker data, Opus ensures we provide a route for customers interested in engaging other industries and market segments.

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What is a DQA?

A DQA is our very own Data Quality Audit service. We can use the information in our databases to undertake data audits and cleansing activities to ensure your databases are fit-for-purpose. At a high level, we contrast your data against our own data and highlight discrepancies and deficiencies in your data file. Think of us as the lid to your jigsaw puzzle.

 

Our Communities

Construction Online

In existence for over twenty years, our Construction Online community provides an unrivalled opportunity to drive interaction across the construction industry. We’re creative yet pragmatic and work hard to build relationships with all capital infrastructure projects; something that we’ve become adept at.

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Defence Online

Defence Online is one of the fastest-growing communities of key decision makers representing defence sector buyers and influencers within the Ministry of Defence, Prime Contractors, and industry. We provide up-to-date and informative news, insight, and intelligence. And, as with Construction Online, we offer a platform for your organisation to engage directly with a community of active members who are keen to enhance their knowledge and understanding of this ever-evolving marketplace.

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Health Online

Our newest community has been designed to provide an innovative way for healthcare professionals to engage directly with reputable suppliers. Health Online is a content platform that facilitates direct engagement and is designed to improve the visibility and relevance of potential suppliers to healthcare stakeholders and buyers. We provide up-to-date and informative news, insight, and intelligence for community members keen to get a handle on this marketplace.

Read more on Healthcare >

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