Unrivalled Sector Expertise
Whether your focus is B2B marketing, B2G marketing or both, our data and digital creative skills deliver compelling content-based marketing services for maximum results.
B2G Marketing to the Public Sector
The public sector is a diverse and constantly changing environment. We invest into continuous research to track changes at organisation and individual levels, ensuring every campaign is precise and effective. Our market insights help predict which roles will influence future buying decisions, enabling relationships to be built at an early stage.
Our Ingenium database uses a unique job function classification system, ensuring you can talk to the people you want to, without duplication or waste. It includes all decision maker and influencer roles across:
- Central Government
- Local Government
- Health (NHS and Social Care)
- Non-Departmental Public Bodies
We know what matters most to buyers and how to engage their attention.
B2B Marketing to the Private Sector
There are countless contact databases for private sector organisations. Our Opus database is different – for a start, it only covers mid-market and enterprise scale UK-registered companies. Opus has been built from the ground up, applying the same precise approach as Ingenium. It contains only C-suite decision makers and influencers; enabling accurate targeting of the right people in the right industry sectors. And, like Ingenium, the data is continually updated to reflect a dynamic marketplace.
Industry sectors covered by Opus include:
- Healthcare and Life Science
- Information Technology
- Professional Services
- Transport and Logistics
What are communities?
In addition to our Ingenium and Opus databases, we own two of the largest sector-based communities in the UK: Construction Online and Defence Online.
In existence for over twenty years, our Construction Online community provides an unrivalled opportunity to interact with the entire construction industry. Construction Online brings together buyers and suppliers; including those involved in major capital and infrastructure projects. It’s a renowned hub for news, opinion and insight – and the perfect place to be seen if growth in this sector matters to you.
Packed full of the latest industry news, the communities provide another target audience set AND new ways of reaching them via display and sponsored content in community newsletters.
Defence Online is one of the fastest-growing communities of key decision makers representing defence sector buyers and influencers within the Ministry of Defence, Prime Contractors and industry. We provide relevant news, insight and intelligence. And, as with Construction Online, we offer a platform for your organisation to engage directly with a community of active members who are keen to enhance their knowledge and understanding of this ever-evolving marketplace.