What can you do?
We offer a variety of display ads to allow you to address our community directly. Timings can vary from as little as one month, to three-year terms and, unsurprisingly, we quantify success via impression reporting. Online display is a powerful media tool, which, when used in the right way, can really help to enhance some of the other digital marketing activity you’re running.
How does it work?
Display… It’s all about brand awareness.
We can work with you to create and host meaningful marketing advertorial to attract or entice our community audiences to take a specific action. We can deploy a team of creatives and graphic designers to build new display advertorial, or simply deploy what you’ve already got.
We’d normally link your advertising display to an exit page on your own site, or through to another feature or article on our own site.
How do we measure success?
This isn’t complicated, so let’s not try and make it so. We’ll report back on your display in the usual way, with impressions and clicks, which will give you a way of measuring marketing ROI.
The most successful marketing campaigns we’ve been involved with are all integrated, ensuring your brand is memorable. Does anyone remember Ricky Vallance? No… well, he was the UK’s first one-hit wonder. If you’re looking to create a memorable experience, which supports demand generation and brand building objectives, you’ll need to consider an integrated approach.
We can help
We start at the end and work backwards, reverse engineering from the marketing outputs that you’re looking for. That normally gives us a good feeling for the tactics we should deploy and in what sequence.
Interested in finding out about display advertising?