As you know, we’re a B2B content marketing agency that can actually deliver on its promises.
Turn suspects into prospects with our simple, effective approach to content marketing and lead generation. Success is quick and easy to measure, through phone enquiries and high click-to-open ratios. Our intelligent use of data, purpose-built technology and knowledge will help you generate sales-ready leads via our magic ingredient – content designed with the sole purpose of engaging your target audience.
How does it work?
With a decision… are the assets and content you’ve got interesting? If they’re not, it might be best to consider working with us on a different project first. Don’t worry, we’ll give you our thoughts, and give you our honest view as to whether it will work or not. At that point, you can decide if you want to continue or not. Does that sound fair?
Performance marketing, quicker.
Having agreed that your content and collateral is fit for purpose, our marketing team will then take your asset, spend time digesting the content and, if we’ve got any questions, we’ll come back to you.
We know that some B2B content marketing agencies can take weeks to come back to you, which doesn’t make for a great start to any project. Fortunately, we’re not them. We’re the B2B content marketing agency that starts as we mean to go on, so you’ll hear from us in hours.
To gate, or not to gate…
Once we’ve reviewed, we’ll let you know what we think and whether we should ‘gate’ your content. Our feedback is based upon the fair exchange of information i.e. what would I be prepared to give away in return for this piece of content. If the answer is nothing, don’t gate it.
Either way, don’t panic, as we can design and host some pretty cool capture forms and integrate the outputs directly with your CRM, so we’re covered. It’s horses for courses.
Your branding, or ours?
Normally, we’d use your own brand to communicate your message and collateral, but there are other options available.
We’ve got a huge locker of brands that we can utilise on behalf of our customers, in respect of a syndicated approach to promotion, so once again, we’ve got you covered. We’ll work with you to decide the best approach for your campaign, as we know it’s all about the results!
Our word wizards will come back to you within days, not weeks, with a first pass at the copy and shortly after, we’ll proof you a copy ready for sign-off. We’ll get your dataset sorted for you, so you don’t need to worry. Plus, we’ve got the campaign content to promote your asset in the bag.
After that, we’ll let iServe do its thing and you can sit back and wait for your results.
Being a B2B content marketing agency isn’t that tough. We stay focused on being great at a handful of things and leave the rest for the other reputable specialist firms.