the B2G Marketing PLAYBOOK
1st edition

Welcome to the inaugural edition of Cadence Marketing’s quarterly B2G overview, highlighting the spends, trends, appointments and opportunities that spell B2G marketing success. Whether its climate change, the cost of living crisis or the war in Ukraine, the public sector landscape continues to shift and evolve in response to current events. There’s only one constant; that buyers continue to rely on the supplier community to support their long-term strategies and deliver essential public services more effectively.