The Cadence Marketing team is filled with talented individuals dedicated to guiding you to B2G marketing success. There is a wealth of public sector knowledge across the team, with data experts and former journalists.

We’re on hand to help deliver innovative marketing solutions for you.



Stuart McAndrew

Sales Director

Sales leader Stu is responsible for several teams across Manchester and Glasgow.

His remit covers Cadence Marketing, business intelligence and eProcurement products – as well as consultancy services to connect buyers and suppliers.

Outside work he tries to keep up with his daughter at karate. She’s much better than him.

Lucy Rpue Headshot
Lucy Roue

Head Of Creative Services

Former M.E.N business editor Lucy spent a decade in regional journalism before specialising in commercial content.  

The Scarborough native leads our busy content team to create the most engaging client campaigns.  

Favourite quote (from her Dad) – “Shy bairns get nowt!” 

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Richard Roycroft

Head Of Sales

Richard leads our team of brilliant account managers.

Having spent many years working with businesses to engage with their target audiences and deliver ROI at a national publisher, he now enjoys working with clients in the constantly changing public sector marketplace.

His best mate is (sadly) a dog…

Simon Inman

Head Of IT Operations

Chief Engineer, a legend within the tech community having vast IT and software development experience – keeping our Cadence products and services running smoothly.

Chief lightbulb fitter, he is often found saying “So’s your face” or having a swift half with his commuting buddy (outside of work hours).


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Stephen Donlan

Client Services Manager

A founder member of Cadence, former local news reporter Stephen works with public and private sector organisations to help shape messaging and communicate it out.

He’s fond of a well-brewed cuppa, which he likes to enjoy wherever books and records are to be found. 

Robert Atherton
Robert Atherton

Content Executive

A talented and conscientious writer, Robert turns his hand to all things content, taking the lead on client survey projects alongside Vivien.  

He says it’s mostly because ‘he loves what he does and does what he’s told.’  

Good boy, Robert. 

Vicky Magianni
Vicky Maggiani

Content Lead

Vicky’s been delivering construction content to our community for over 20 years. 

With vast experience on all things content: from research to news and blogs; she can also be seen hosting webinars for Cadence clients. 

At weekends, Vicky is usually hollering on the terraces of Salford Rugby League. 

Matt Brown
Matt Brown

Content Lead

Content specialist Matt is our go-to-guy for all things defence related. With 20 years’ experience, he is also the editor of Defence Online.

Matt has worked with the Ministry of Defence on a number of publications – his favourite James Bond is Roger Moore.

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Christian Doak

Content Executive

Christian joined Cadence in 2021, having previously spent seven years writing and editing online content for various companies.

He is now tasked with writing and managing marketing campaigns for Cadence clients and can sometimes be heard making a mess of languages on Duolingo.

Alistair Roberts
Alastair Roberts

Production Executive

Al joined Cadence Marketing in 2017 and has progressed from content executive to campaign lead.

He plays a vital role, ensuring that all marketing campaigns are running smoothly and on-schedule.

A keen sports fan, Al plays tennis in his spare time and follows the ever-changing fortunes of Manchester United!

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Vivien Chan

Research Executive

Vivien is our super content research lead, specialising in conducting B2G and B2B surveys.

Prior to joining Cadence, Vivien spent five years managing research projects in her native Hong Kong for APAC clients.

Outside of work Vivien enjoys cooking and baking – especially cheesecake and egg tarts!

Gareth Trevor Jones
Gareth Trevor-Jones

Digital Design Manager

With a knack for innovation Gareth leads an in-house design team delivering webinars, events collateral, branding, video, and campaign landing pages. 

His appreciation of the digital landscape helps SMEs and blue-chip clients alike. His fascination with the intricacy of design comes from younger years spent in Saudi Arabia.

Seamus Norton
Seamus Norton

Digital Graphic Designer

Seamus has a passion for graphic design and has spent 25 years in the industry.

Working closely with the Cadence marketing team, the Irish born designer creates compelling designs for big brands like BT, Dell and Barclays. 

Seamus likes to keep fit and is a keen cyclist and runner.


Sam Barton
Sam Barton

Key Account Manager

Sam has over 10 years of combined marketing and account management experience, and prides herself on living and breathing her clients’ campaigns to deliver the very best results.

A lover of all things Spanish, especially a big glass of Rioja!

Matthew Banks
Matthew Banks

Key Account Manager

Matthew has 8+ years’ experience in working with technology companies so he looks after our customers at Red Hat, Confluent, Cisco & Deloitte to name a few.

If you want to get him talking, ask about which areas of the public sector are buying tech… or mention food!

Amy Bourne
Amy Bourne

Skills Coach & Portfolio Manager

Amy is our resident database specialist.

With nine years of experience at Cadence Marketing her understanding of the UK public sector is second to none.

A huge Coronation Street fan, Amy’s main focus is to establish and maintain relationships to best serve a clients need.

Stuart Parkinson
Stuart Parkinson

Key Account Manager

Key account manager Stuart works closely with the content team on Construction and Defence. 

On the cusp of his 10th anniversary in the business, he generates results for clients through brand exposure and by increasing revenue opportunities.

Life long Blackburn Rovers fan and can’t wait to take his son when he’s older.

Jen Flitcroft

Senior Account Manager

Jen knows a thing or two about public and private sector marketing – having worked on campaigns for Barclays, Cranfield University and Mazars LLP.

Outside the office, the longstanding Cadence account manager can usually be found behind a microphone with her band – or suffering through Peppa Pig with her son.

Ben Carey

Key Account Manager

Ben, Cadence’s only ‘true Manc’ has enjoyed a varied and successful career in B2B sales and senior account management specialising in software, fintech, multi-media and public sector.

Responsible for onboarding and managing Cadence’s major accounts, Ben is a true professional who doesn’t take life too seriously.


Frederic Eustace

Data Research Analyst

Freddie joined the BiP family as our first placement student; four years later he is streamlining and innovating processes within data management. Responsible for database administration and proactive research projects within the public sector, he is also our in-house Excel guru.

Originating from the sunny island of Tasmania, Freddie spends his free time listening to R&B music and slaying mighty beasts in Dungeons & Dragons.



Alex Jolly

Marketing Manager

Marketing Manager Alex is a full stack marketer focused on delivering innovative solutions.

When he is not elevating the Cadence brand, Alex moonlights as a semi-professional volleyballer and powerlifter. With a deadlift record of 220kg.

A die-hard Burnley fan and season ticket holder.

Paul Souter
Paul Souter


Product developer Paul works on Cadence’s in-house marketing delivery suite with over 10 years of software development experience, meeting the needs of the business and clients.

A fairly new resident to Manchester, he likes to explore the city – on the rare occasion it’s not pouring with rain.

B2G Marketing
Doesn’t Have
To Be Complicated

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