Case studies

At Cadence Marketing, we are dedicated to helping our clients achieve success in their B2G marketing efforts. Our team has a proven track record of delivering results, as demonstrated by the case studies featured on this page.

From in-depth market assessments to targeted email campaigns, our case studies showcase the wide range of services we offer and the success our clients have achieved.

Juniper | Block

Block, a technology powerhouse, saw a bright future in the public sector’s embrace of smart buildings. But unlocking opportunities in the public sector required more than expertise – it demanded a strategic B2G marketing partner.


We helped Acquia drive senior public sector attendees to their online event, acquiring them a £200k deal.

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Targeting UK local authorities we helped Babcock to built on their recent high value facilities management contract and secured them a £6M pipeline of qualified leads.


With a bespoke package of market research, surveys, and events, we assisted BT in engaging the defence community.

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We built a research campaign for IT recruitment company Crimson which allowed them to position themselves as experts within the social housing sector.


Credit reporting company Experian sought out Cadence’s help in building a series of webinars around the topic of data quality. With our assistance Experian could further establish themselves as an expert on data quality and data-driven business outcomes.

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Seeking to engage the healthcare sector and expand their pipeline, we assisted O2 in targeting 10,000 senior decision-makers, which resulted in them establishing a £600k healthcare pipeline.


The combined efforts of SGS and Cadence in building a webinar targeting the cyber security, compliance, and sustainability space resulted in a £10k deal.

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Virgin Media Business

Currently the provider of technology services to 75% of the UK’s police force, Virgin Media Business was seeking to better understand their audience to retain and expand future business. We assisted them with a highly targeted survey and delivered a valuable report that was featured within national news sources.

University of Warwick

We helped the University of Warwick boost awareness and interest in their summer programme by reaching 2,070 contacts across central and local government, charities, and civil society.

B2G Marketing
Doesn’t Have
To Be Complicated

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