As any smart marketer will know, understanding your audience, identifying their aspirations and anticipating where their focus will be six months (or more) from now is an absolute must − especially if you’re looking to build brand awareness in the £7bn public sector IT space.
There are huge opportunities within public sector IT for marketers to target right now. But if you’re looking to engage public sector IT buyers, it’s crucial you do your research first.
As any smart marketer will know, understanding your audience, identifying their aspirations and anticipating where their focus will be six months (or more) from now is an absolute must − especially if you’re looking to build brand awareness in the £7bn public sector IT space.
As we enter 2021, one thing is clear, the opportunities within the public sector marketplace are endless.
Welcome to the world of B2G marketing!
We explain below what B2G marketing is and how your organisation can find new opportunities with the public sector.
There are huge opportunities within public sector IT for marketers to target right now. But if you’re looking to engage public sector IT buyers, it’s crucial you do your research first.
As any smart marketer will know, understanding your audience, identifying their aspirations and anticipating where their focus will be six months (or more) from now is an absolute must − especially if you’re looking to build brand awareness in the £7bn public sector IT space.
Mailing lists are a crucial part of modern business.
Gone are the days of mailing lists consisting of traditional physical mailing addresses. These days most mailing lists consist of first and last name and email address.
According to creative agency We Are Social, there were over four billion internet users globally at the beginning of 2020. This reinforces the need for modern businesses to implement a digital strategy alongside traditional marketing methods.
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