The UK government has committed itself to boosting public sector procurement spending, with special focus on SME participation, which can be structured using a digital marketing plan template. Considering that the government spent £407 billion on public procurement in 2023/24, getting on the bandwagon is a very good idea. In fact, it's such a good…
Thought leadership, establishing yourself as an expert in your field, is important for several reasons. It attracts clients who want to benefit from your expertise.
AI and automation are shaping everything else; it stands to reason that they’re also impacting B2G marketing. This is a good thing because they can
Government, or B2G marketing is a specialised skill that requires a sharp eye for opportunities and the ability to optimise strategies for each stage of
B2G marketing differs from B2B and B2C marketing in many, many ways, but one of the most notable is the difference in buying cycles. Government
Business-to-Government (B2G) marketing targets government entities, from central government to local councils and everything in between. It requires a specialised approach because there’s a lot
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