As a business, you may be looking to bid for public sector contracts. If this is the case, then it's important that you understand what social value is and how to show your commitment to it. The social value model has been something which every central government contract needs since January 2021, when the UK government made it…
The Covid-19 pandemic brought the UK’s economy to a halt, with government figures showing a 25% drop in growth between February and April 2020. Even
The UK’s public sector spends £200 billion and employs 5 million people. In order to efficiently provide government services, the sector needs to find suppliers that can
Thanks to the COVID-19 pandemic, in 2020 the UK saw a notable increase in business-to-government (B2G) sales. Government spending represented an astonishing 35% of the UK’s GDP throughout
With the B2G marketplace proving more lucrative (and competitive) than ever before, the Cadence Marketing team is sharing ten guaranteed ways to generate actionable public sector IT leads.
With the B2G marketplace proving more lucrative (and competitive) than ever before, the Cadence Marketing team is sharing ten guaranteed ways to generate actionable public sector IT leads.
As any smart marketer will know, understanding your audience, identifying their aspirations and anticipating where their focus will be six months (or more) from now is an absolute must − especially if you’re looking to build brand awareness in the £7bn public sector IT space.
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