Trusted by one-in-four Fortune 100 companies, Acquia is a leading provider of digital experience platforms. But when looking for opportunities in the lucrative public sector marketplace, they came to Cadence Marketing.
With limited B2G experience, Acquia was unsure how best to target and engage public sector decision-makers and position themselves as a thought leader for local and central government.
Cadence Marketing proposed an online event to showcase the value of Acquia’s proposition to prospective buyers. Combining B2G experience with pitch-perfect positioning and key public sector connections, Cadence Marketing engaged with senior IT stakeholders to drive registrations for the event.
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