As an innovative IT recruitment business, solutions provider and Microsoft partner, Crimson unites people, processes and technology to tackle the customer’s toughest challenges.
The IT solutions provider works with a wide variety of mid-sized organisations, as well as stakeholders in higher education, housing and, more latterly, local government.
Despite having a strong presence in the housing sector, Crimson was looking to gain insight into the evolving social housing sector. Crimson needed to strengthen its credibility as a solutions provider by demonstrating its understanding of social housing and the challenges providers currently face. This would help Crimson to position itself as a thought leader within the social housing space – with a myriad of services to support the sector’s needs.
Crimson partnered with Cadence to undertake a market research campaign, following a referral from fellow client BT. Cadence had previously generated attendees to Crimson’s IT events, and the combination of a proven database of housing contacts and research services made them a natural fit for the project.
Cadence’s in-house team were able to distil Crimson’s requirements into a structured and concise set of survey questions intended to drive engagement. Once agreed, the survey was built using Cadence’s proprietary technology. Social housing influencers and decision makers were invited to take part via Cadence’s established ‘Surveys in Public Sector’ and ‘InsideHousing’ brands.
Following an eight-week survey period, the responses were collated and shaped by Crimson and Cadence into a compelling narrative featuring five key themes. These themes would form the basis of a Crimson-branded survey report, courtesy of Cadence’s creative team. These insights provided a unique content-hook to present back to the market, building brand awareness and driving engagement.
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