At a glance

Block, a technology powerhouse, saw a bright future in the public sector’s embrace of smart buildings. But unlocking opportunities in the public sector required more than expertise – it demanded a strategic B2G marketing partner.


While Block possessed the technical know-how, gaining traction in the public sector presented its own challenges:

  • Boosting brand awareness and thought leadership
  • Uncovering actionable business opportunities and qualified leads
  • Lack of targeted public sector contact data



Experts in public sector research, Cadence Marketing, crafted a targeted survey reaching IT and estates across 62 organisations. This strategic solution gave Block actionable insights as well as marketable research assets.

  • Targeted Survey Design
  • Expert Data Analysis
  • Full Research Report

The Results

  • Engaged Audience: 66 senior decision makers participated, providing invaluable insights into the public sector’s smart building vision.
  • Actionable Opportunities: The research unveiled potential new business avenues for Block, empowering them to tailor their offerings and reach the right audiences.
  • Valuable Knowledge Resource: The co-branded report serves as a powerful tool for future marketing campaigns, offering data-driven insights to inform strategies.

The Cadence team demonstrated exceptional professionalism throughout the engagement. From the outset, their approach was marked by a blend of professionalism and personability, making them a real pleasure to work with. The team proved adept at not only understanding the intricacies of our business but also grasping the nuances of our research goals. I believe it was this commitment to a comprehensive understanding of our objectives that set the foundation for a successful partnership.

Looking to increase your chances of winning contracts in the public sector, just like Babcock did?

Tell us more about your public sector marketing goals and get started on your journey to success in the B2G market.

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