Leading inspection, verification and certification company SGS partnered with Cadence Marketing to boost public sector engagement in the cyber security, compliance and sustainability space.
SGS found themselves in need of an experienced public sector marketing partner to bring their certification services to a wider audience. Having hosted their own webinars previously the firm wanted to take engagement to the next level. By extending their reach further, Cadence Marketing helped them to gain access to a researched community of buyers as part of their growth and investment strategy.
Cadence Marketing created and delivered a tailored webinar for SGS in March 2021. We built a bespoke registration page and crafted personalised email campaigns to drive-up registrations. Cadence Marketing hosted the webinar and live Q&A as an independent moderator as well as recording and editing the footage. Finally, our expert design team built a gated registration page to promote the webinar as an on-demand asset to a wider audience.
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