CASE STUDY
At a glance
TMI Systems ‒ a leading provider of scalable work collaboration and project management solutions ‒ is the creator of Verto 365, an intuitive app that enables Microsoft Teams to become a complete project management tool.
THE CHALLENGE
As part of a concerted effort to raise awareness of Verto 365 and engage decision makers across the diverse and highly competitive NHS marketplace, TMI partnered with Cadence Marketing for a series of precisely targeted email marketing campaigns.
THE SOLUTION
Drawing on our expertise in engaging NHS stakeholders, Cadence:
- Identified an audience of desirable healthcare contacts
- Carefully crafted content to maximise interest and deliverability
- Refreshed campaign messaging to keep contacts engaged
The Results
The three-month email campaign sparked immediate interest, resulting in:
- NHS Engagement: 20 direct replies from healthcare contacts
- Improved Adoption: 40 sign-ups to Verto 365 over a 24-hour period and 300+ sign-ups overall
- Continued Collaboration: The beginning of an ongoing partnership between Cadence and TMI
Working with Cadence has been seamless and the team have been happy to jump on a call any time to provide expertise on messaging points and process improvements to better the outcomes. They now feel like an extension of our core team and we look forward to our continued work with them.
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