REACHING 2,070 Contacts to drive summer programme sign-ups



University of Warwick is a top ten university in the UK and top 100 across the world. We were approached by their partnered Media Planning and Buying Agency Adgen.


The marketing team at the University of Warwick wanted to find potential partners for a 12-week summer programme.

The ‘Summer 2022 Data Science for Social Good programme’ is committed to tackling critical social issues and leveraging data to deliver tangible real-world benefits. The university was seeking interest from the charity, civil society, central and local government sectors.

With a quick turnaround needed to recruit potential partners by March.


Cadence Marketing were handed the brief to boost interest for the University of Warwick, via Adgen, a longstanding trusted marketing partner.

As all applications to participate in the university’s DSSGx programme had to be in by the end of March 2022, the Cadence Marketing team had to work fast to create the right eye-catching content and segment our B2G database to get campaigns out to the most relevant partners. 

Working to strict criteria, we worked with the client to select the most relevant contacts from our comprehensive public sector and charities databases. We then crafted an engaging e-mail campaign to tell our contacts about the great opportunity to get involved – using reply as a call to action .


In total 2,070 contacts clicked through to the landing page, which together with the inbound enquiries adds up to a happy client.
The campaign send resulted in 13 direct replies from interested parties engaging back to either request more information or book a meeting directly.

The University of Warwick were looking into acquiring a new a volunteer to deal with the volume of additional inbound enquiries resulting from the campaign.

Looking to increase your chances of winning contracts in the public sector, just like University of Warwick did?

Tell us more about your public sector marketing goals and get started on your journey to success in the B2G market.

B2G Marketing
Doesn’t Have
To Be Complicated

Let's Talk

Arrange a chat to get started – simply pick a time and date that works for you by clicking on the button below and one of our experts will be touch.

Important Information: This service will be temporarily unavailable on Saturday 20th May between 12-4pm as we perform scheduled maintenance. We apologise for any inconvenience caused.