REACHING 2,070 Contacts to drive summer programme sign-ups

CASE STUDY

THE CLIENT

University of Warwick is a top ten university in the UK and top 100 across the world. We were approached by their partnered Media Planning and Buying Agency Adgen.

THE CHALLENGE

The marketing team at the University of Warwick wanted to find potential partners for a 12-week summer programme.

The ‘Summer 2022 Data Science for Social Good programme’ is committed to tackling critical social issues and leveraging data to deliver tangible real-world benefits. The university was seeking interest from the charity, civil society, central and local government sectors.

With a quick turnaround needed to recruit potential partners by March.

THE SOLUTION

Cadence Marketing were handed the brief to boost interest for the University of Warwick, via Adgen, a longstanding trusted marketing partner.

As all applications to participate in the university’s DSSGx programme had to be in by the end of March 2022, the Cadence Marketing team had to work fast to create the right eye-catching content and segment our B2G database to get campaigns out to the most relevant partners. 

Working to strict criteria, we worked with the client to select the most relevant contacts from our comprehensive public sector and charities databases. We then crafted an engaging e-mail campaign to tell our contacts about the great opportunity to get involved – using reply as a call to action .

THE RESULTS:

In total 2,070 contacts clicked through to the landing page, which together with the inbound enquiries adds up to a happy client.
 
The campaign send resulted in 13 direct replies from interested parties engaging back to either request more information or book a meeting directly.
 

The University of Warwick were looking into acquiring a new a volunteer to deal with the volume of additional inbound enquiries resulting from the campaign.

Data-Driven
B2G Marketing
Doesn’t Have
To Be Complicated

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