3 Top Email Marketing Tips

1 Don’t be too fancy

Plain text emails perform better when sending to the public sector. You’re better with limited links and images to get into the inboxes of public sector key decision makers

2 Keep it short and sweet

There’s a lot of noise for you to cut through when it comes to reaching the public sector. Keep sentences to under 25 words and paragraphs to under three sentences.

3 Stick to one Call-to-Action (CTA)

One of the basics of email marketing is sticking to one CTA, however that doesn’t mean you can’t include it in multiple places. Place your links and buttons in multiple spots where a reader is likely to scan across your text.

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