Your Route to Effective B2G Marketing | Part 1: Know Your Audience
With the public sector spending £290Bn on goods, works and services each year, there’s never been a better time to engage the B2G marketplace. But engagement is easier said than done. How do you differentiate your business, build brand awareness and generate actionable leads in one of the UK’s most diverse and competitive marketplaces?
Catch up with the first of a three-part web series mapping out your route to effective B2G marketing for insights into: The public sector landscape – what does the opportunity look like and how is it evolving?
How to understand, identify and target senior decision makers and their influencers
The pivotal role data plays in supporting your B2G success
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