Previous Blogs
Marketing Social Value: How CSR Initiatives Boost Public Sector Success
April 8, 2025
We talk a lot about social value – as we should because it’s very important. But what is corporate social responsibility (CSR)? It’s just as
The Rise of AI in Public Sector Procurement: How Technology is Transforming Supplier Engagement
March 31, 2025
The UK government is on a mission to digitise the public sector. That means getting rid of legacy procurement systems and replacing them with smart
Marketing Procurement: How to Sell Effectively to the Public Sector (Part 2)
March 22, 2025
Welcome back to our series on Marketing Procurement: How to Sell Effectively to the Public Sector. In part two, we’re going to look at email
B2G vs B2B Marketing: What’s Different?
March 11, 2025
Answer: A lot. B2G (Business to Government) marketing involves marketing products, services, or works to government bodies, including central and local councils, agencies, and other
Winning Public Sector Contracts: A Data-Driven Marketing Strategy
March 10, 2025
The UK’s public sector procurement market is growing rapidly. The government is pushing for more SMEs and VCSEs (Voluntary Community and Social Enterprises) to enter
Marketing Procurement: How to Sell Effectively to the Public Sector (Part 1)
February 28, 2025
Public sector marketing is unlike methods used for private sector marketing, whether it’s B2C or B2B. The processes are stricter, for a start. The buyer
