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Executing an effective public sector marketing strategy

There are 413 government agencies in the UK. Getting the attention of one of these agencies as a business is sometimes a difficult task. So, how do businesses market to government agencies? B2G marketing strategies are slightly different from traditional marketing methods. Companies must take a strategic approach to market to government agencies. And this guide will…

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B2G Lead Generation Hacks

There are huge opportunities within public sector IT for marketers to target right now. But if you’re looking to engage public sector IT buyers, it’s crucial you do your research first.

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Five top tips for public sector IT engagement

As any smart marketer will know, understanding your audience, identifying their aspirations and anticipating where their focus will be six months (or more) from now is an absolute must − especially if you’re looking to build brand awareness in the £7bn public sector IT space.

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