Previous Blogs
Public Sector Marketing: How to Engage Decision-Makers
February 22, 2025
Public sector marketing (B2G) differs from B2B and B2C marketing in one very significant way: Marketers must comply with strict public procurement regulations while B2B
Email Marketing Best Practices for Government Buyers (Part 2)
February 12, 2025
This is the second part in our two-part series covering email marketing campaigns for government buyers. In part one, we looked at best practices for
Email Marketing for Government Buyers: Best Practices (Part 1)
February 8, 2025
This is part one of a two-part post that looks at how you can optimise email marketing strategies to improve conversions from interested leads into
How Open Data is Reshaping UK Government Supplier Opportunities
January 30, 2025
Open data is freely (openly) available to anyone who wants access to public sector information. It is, by nature, transparent, which is one reason it’s
Understanding Procurement Trends Across Devolved Nations
January 20, 2025
The Procurement Act 2023 is set to go live on the 24th of February 2025. It reforms procurement across the UK. Mostly. The devolved nations,
Generative AI in Marketing: Opportunities and Risks
January 8, 2025
You have to look hard to find any field or industry where Generative AI (GenAI) isn’t playing a role. It’s not the bogeyman some people
