It’s official…

The BiP Group, a leading provider of business intelligence, events, eSourcing and marketing solutions for the public and private sectors, is pleased to announce the release of its Cadence Marketing service.

Cadence Marketing will be delivered through the Media and Marketing Solutions division and specialises in performance-led lead generation, content creation, data, surveys and online events, with clients including BT, Capita, KPMG, Deloitte, Hays, Apple and IBM.

The creation of a new customer-facing identity will make it easier for customers to access the broad range of services offered, whilst maintaining contact with a single dedicated account manager.

Simon Burges, CEO of the BiP Group, said:

“I am delighted to announce the launch of our new Cadence Marketing service. The decision to create a new identity for this area of our business was the next logical step in our growth and development strategy.

We want our customers to work closely with our dedicated team of lead generation specialists, to drive maximum value from our broad service offering. The Cadence Marketing service facilitates this and supports our continued commitment to our customers.”

Sam Gilding, Director of the Media and Marketing Solutions division at BiP, said:

“This is an exciting opportunity and one that gives us the identity and positioning required to continue to grow this area of the business; which has tremendous potential.”

We generate results. We are Cadence.

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