Public Sector Marketing Done Right.

Promote and grow your business with our high performance B2G targeted marketing solution.

How
We Do It

GREAT DATA, GREAT CONTENT, GREAT RESULTS

Do you want to connect with key buyers within the public sector?

Cadence Marketing specialises in connecting your business with public sector buyers at the right time through data-driven and targeted marketing solutions.

What your competitors are doing differently is engaging with the buyers early through B2G marketing, ensuring they win the bid.

Early Engagement supports public sector buyers to source new innovative solutions and suppliers, which is in line with government best practice procurement guidance. This of course helps suppliers influence the details of future contract notices, increasing your win rate. Also, not all public sector procurement goes through formal buying processes, so early engagement marketing can uncover opportunities that you would never have had visibility of.

With over 200,000 contacts across 31,600 organisations, our comprehensive database gives you access to decision-makers and influencers e.g Central Government, Local Government, NHS, Education, MOD, and Emergency Services.

Whether you need B2G pre-market engagement, research to understand your audience or creative content and messaging – Cadence Marketing helps you with all your public sector marketing needs.

Lead Generation

Audience Generation

Market Research

Thought leadership

Brand Awareness

Content Creation & Promotion

Product Promotion

Email Marketing Campaign

Whether you are trying to reach the Chief Technical Officer of NHS England or the Purchasing Manager of your local council, email is still the perfect platform to deliver your message in the public sector.

Our Ingenium Email Marketing Packages can be used as a standalone campaign for early engagement or as part of a wider programme of marketing activities aligned to your organisation’s growth strategy.

Targeted audience

Our public sector database is the most complete and powerful B2G database in the UK – ensuring your campaigns are precise, your goals achieved, and your market engaged.

200,000+ contacts

Our data is proactively researched by our own specialist teams. This means you can rest assured that we will be able to build you a highly relevant audience full of the freshest new roles and contacts available.

email
campaign

Cadence Marketing will manage and deliver your campaign from start to finish, including audience build and content creation, leaving you to focus on performance and results.

Some of
Our Clients

Over the last 38 years, and as part of BiP Solutions, we’ve helped thousands of businesses better engage with the public sector. From SMEs to Fortune 500 companies, our unique expertise in public sector marketing will help your business stand out.

Cadence Marketing was asked by Experian and their partners (Microsoft & Data Quality Pro) to create, manage and promote three webinars. Click below to read more!

Using our managed email capability, BT asked Cadence Marketing to conduct market research relating to the launch of a new drone service, the results of which were used to create and promote a series of webinars, all managed end to end by the cadence creative team.

Cadence Marketing was challenged by Babcock to help them be more successful in local authorities. Using a wide range of Cadence services, we were able to build them a £6m pipeline! Click below to learn how.