Make sure YOU are grabbing your audience’s attention.
Virgin, BuzzFeed and ASOS are all great examples of brands that use email marketing well – why? Because they have a recognisable tone of voice.
When writing an email, always think about how you want the recipients to remember your brand. Do you want to come across as fun, traditional, or somewhere in between? Once you figure this out, set some style guidelines for your team. This will save time in the long run and clears up any conflicting writing styles.
At Cadence, we have got an in-house team of dedicated people who are passionate about all things content, many of whom are ex-journalists, so creative writing is something that comes easily to us.
If your brand is new to email marketing, we can help you to get to grips with your tone of voice and create the perfect copy, that’s the right fit for your target audience and creates a real buzz around your products, events or services.