In an era of personalisation, account-based marketing (ABM) is about as personalised as it gets. Originating in B2B marketing, ABM campaigns have been adapted to suit the B2G sector, functioning as a highly targeted marketing approach aimed at specific government accounts (large ministry or local authority), as well as the key stakeholders or influential people…
Case studies are almost always touted in public sector content marketing as one of the best ways to provide evidence of your business’s skills. There
This is the first in a two-part post that looks at how to make the most of multi-channel marketing in public sector procurement. B2G or
We talk a lot about social value – as we should because it’s very important. But what is corporate social responsibility (CSR)? It’s just as
The UK government is on a mission to digitise the public sector. That means getting rid of legacy procurement systems and replacing them with smart
Welcome back to our series on Marketing Procurement: How to Sell Effectively to the Public Sector. In part two, we’re going to look at email
Answer: A lot. B2G (Business to Government) marketing involves marketing products, services, or works to government bodies, including central and local councils, agencies, and other
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