Public service advertisements are government campaigns (“Stay Home, Save Lives”) designed to shape public behaviour, build trust, and reinforce national priorities. B2G suppliers can learn valuable lessons from these strategic campaigns, effectively using them as a blueprint for coordinated messaging that drives positive action, and as a model for developing a comprehensive marketing strategy. In…
The UK’s public sector procurement market is growing rapidly. The government is pushing for more SMEs and VCSEs (Voluntary Community and Social Enterprises) to enter
Public sector marketing is unlike methods used for private sector marketing, whether it’s B2C or B2B. The processes are stricter, for a start. The buyer
Public sector marketing (B2G) differs from B2B and B2C marketing in one very significant way: Marketers must comply with strict public procurement regulations while B2B
This is the second part in our two-part series covering email marketing campaigns for government buyers. In part one, we looked at best practices for
This is part one of a two-part post that looks at how you can optimise email marketing strategies to improve conversions from interested leads into
Open data is freely (openly) available to anyone who wants access to public sector information. It is, by nature, transparent, which is one reason it’s
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