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Welcome to part two of our post on sustainable marketing strategies in public procurement. Let’s dive right into the certifications you need when you’re working

B2G digital marketing is different from B2B and B2C marketing strategies because the target audience operates on a different level. Regulations are stricter. Transparency is

Social proof uses previous or existing customers’ experiences to convert leads into new customers. It’s an established psychological phenomenon where people use other people’s behaviour

AI and automation are making an indelible mark on marketing in the public and private sectors. The tech is pretty sophisticated, but AI in marketing

The festive season is upon us. Shops are busy, but so are online retailers. Suppliers are also pretty busy because this is one of the

An RFP (Request for Proposal) is essentially a contract notification designed to solicit responses from suppliers who have met certain criteria, identifying the ones most