In an era of personalisation, account-based marketing (ABM) is about as personalised as it gets. Originating in B2B marketing, ABM campaigns have been adapted to suit the B2G sector, functioning as a highly targeted marketing approach aimed at specific government accounts (large ministry or local authority), as well as the key stakeholders or influential people…
The festive season is upon us. Shops are busy, but so are online retailers. Suppliers are also pretty busy because this is one of the
An RFP (Request for Proposal) is essentially a contract notification designed to solicit responses from suppliers who have met certain criteria, identifying the ones most
Climate change is being treated seriously by many governments, including the UK government. I fact, the government is taking environmental responsibility and sustainable practices very
B2G procurement can be lucrative, but they don’t let just anybody work with the government. Suppliers must prove themselves worthy of public funds, which doesn’t
It might seem like the UK government is lagging behind in digital transformation, and it is, kind of. There are sectors that are world leading
Social value isn’t new to public procurement. What is new, however, is its new mandatory status. All government contracts have to include social value and
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