Previous Blogs
Creating a Sustainable Marketing Strategy for Public Sector Contracts: Part 1
November 28, 2024
Climate change is being treated seriously by many governments, including the UK government. I fact, the government is taking environmental responsibility and sustainable practices very
B2G Lead Nurturing Strategies for Long-Term Government Relationships
November 16, 2024
B2G procurement can be lucrative, but they don’t let just anybody work with the government. Suppliers must prove themselves worthy of public funds, which doesn’t
Digital Transformation in Public Procurement: What It Means for Suppliers
November 8, 2024
It might seem like the UK government is lagging behind in digital transformation, and it is, kind of. There are sectors that are world leading
The Role of Social Value in Government Procurement: What Marketers Need to Know
October 30, 2024
Social value isn’t new to public procurement. What is new, however, is its new mandatory status. All government contracts have to include social value and
How to Leverage Data Analytics for Winning Government Contracts
October 18, 2024
Data analytics has the power to ramp up your business’s performance in the public sector, but what is it exactly and how can you optimise
Effective Storytelling in B2G Marketing: Building Trust with Public Sector Buyers
October 12, 2024
Who doesn’t love a good story? Stories have always been an integral part of human life; they told life lessons, carried history, and put kids
